The shocking rise of internet ‘child shaming’: how parents are taking to social media to humiliate and punish their kids on camera.

WRITING an apology letter, going to your room or sitting on the naughty step: for generations, these have been the go-to punishments doled out out by fuming parents.

But it’s not enough for a new wave of mums and dads taking discipline to another level entirely – driving over their children’s Xboxes, shaving their heads or throwing their Christmas presents on the fire, before uploading videos of the act online.

There are over 30,000 of these clips online, and they’re sparking a furious debate about disciplinary tactics.

In one film, a pair of furious adults shave the heads of their kids for “being bad in school” and “hitting females”, while in another, a mother shows her son the PlayStation she’s bought him for Christmas, only to tell him she’ll be taking it straight back to the shop.

With the camera rolling, two more boys hold up their less-than-ideal grades from school – as punishment, their dad has given them “old-man haircuts”, and they’ll stay that way until their work improves.

Yet another dad waits for his daughter to come home from school before presenting her with a giant, retro 90s phone and confiscating her iPhone 6 – she faints and collapses to the ground.

Some might justify these videos as the extreme versions of “tough love”, but the trend has already led to some devastating consequences.

In one of the most shocking videos, mum Jessica Beagley forces her son to drink hot sauce for lying, and then screams at him while she makes him take an ice-cold shower.

What are your thoughts?