Hi, I’m Sue Atkins – ITV ‘This Morning’, BBC Radio and Disney Family Parenting Expert
Raising children is a challenging business – a bit like trying to tame jelly. All wobbles and no rules!
If you’re like most parents you probably started your parenting journey with an idea of how you would raise your children, the things you planned to teach them and an idea of how your children would behave. But we often forget one thing – Your child has their own personality and will likely have different ideas! Raising happy, confident kids can be hard, but the good news is that when the going gets tough, you’re not alone!
I have over 35 years experience as a parenting coach and Deputy Headteacher, and I have raised two children of my own, so I truly understand the challenges you are going through. As the Parenting Expert for ITV’s ‘This Morning’, BBC Radio, Disney Junior, Good Morning Britain and India’s Parenting World Magazine, I’ve helped thousands of parents like you to overcome your challenges and develop your own balanced, down to earth parenting approach that creates happy, positive children, and relaxed confident parents.
For years, I’ve been guiding parents through the ups and downs of raising children. I’ve helped families navigate everything from bedtime battles to school struggles, always focusing on creating stronger connections.
But over time, I noticed a significant shift. More and more parents were coming to me, not with questions about discipline or routines, but with concerns about technology.
They felt lost in the digital world their children were growing up in, unsure of how to manage screen time, social media, and the ever-evolving landscape of online life.
It became clear to me that this wasn’t just a new challenge—it was the challenge modern families were facing.
It was like a digital jungle out there, and parents needed a guide. So I decided to dive in and learn everything I could about the impact of technology on kids and family life. I wanted to offer the same kind of practical, non-judgmental advice that had always been my hallmark, but now with a focus on helping families navigate this new digital age.
That’s how I came to launch my “Navigating the Digital Jungle” programmes. It’s a series of podcasts, workshops, online resources, and personalised coaching sessions designed to give parents the confidence and tools they need to help their kids thrive in a tech-filled world. I don’t believe in scaring parents or telling them to completely shut out technology. Instead, I focus on finding balance, helping families create healthier digital habits while staying connected to each other.
This work has become my passion—helping families reduce tech-related stress, foster real-world connections, and feel empowered rather than overwhelmed by the digital age.
I’m excited to continue guiding parents through this journey, just like I always have, but with a new focus on helping them and their children thrive in both the online and offline worlds.
For those of you feeling overwhelmed by the digital world your children are growing up in, I’m here to help. Whether you’re concerned about screen time, online safety, or finding a healthy balance between the virtual and real world, I offer personalized solutions that fit your family’s unique needs.
You can work with me in a variety of ways. I offer one-on-one coaching, tailored specifically to your concerns, as well as workshops and webinars that provide actionable advice on managing technology in your home.
My online resources are also available to give you tips, tools, and strategies that you can implement right away.
To learn more or to book a session with me, visit my Navigating the Digital Jungle website at https://navigatingthedigitaljungle.com/home/ or book a coaching or speaking session with me on here.
Together, we can navigate this digital jungle and create a tech-positive, balanced environment for your family.
Tune in to Sue’s exclusive interview with Nick Ferrari on LBC Radio as Sue dives into the discussion about delaying access to smartphones until the age of 14.
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