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Mr Online – The Screen-Obsessed Friend by Jamie Mckeen

Mr Online – The Screen-Obsessed Friend is a contemporary picture book for children aged 4–8, created to help families talk about screen use, emotions, and balance in a non-judgemental, story-led way.

The story follows Mr Online, a well-meaning but screen-absorbed character who gradually realises that while screens can be fun, they can also distract him from friendships, shared moments, and being present with others. Through gentle humour and relatable situations, children see how his habits influence his feelings and interactions, and how small changes can make a positive difference.

Rather than lecturing or shaming, the book uses character mirroring so children can recognise behaviours safely and naturally. This helps parents and educators open conversations without conflict, particularly at an age where children are beginning to notice technology in everyday life.

The book concludes with five simple discussion questions linked directly to key moments in the story, supporting meaningful conversations about emotions, choices, and balance.

Parents, teachers, and early-years educators have responded positively to Mr Online as a practical, compassionate tool that supports emotional literacy and self-awareness without being preachy or alarmist.

The first story in the Mr Mandem – Real Talk for Little People series, Mr Online helps children aged 4-8 explore balance, friendship, and real-world fun with plenty of laughs along the way.

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Jamie McKeen is a children’s author, independent publisher, and dad originally from Leeds, now based in Australia. He is the creator of the Mr Mandem series, a modern collection of picture books designed to help children make sense of the real world they’re growing up in.

Inspired by everyday parenting moments and conversations with teachers and families, Jamie writes stories that use humour and relatable characters to support emotional literacy, self-awareness, and resilience — without being preachy or judgemental. Each book focuses on a familiar childhood archetype, allowing children to see themselves and their friendships reflected safely through story.

Jamie’s debut book, Mr Online – The Screen-Obsessed Friend, has been warmly received by parents, educators, and early-years professionals for its gentle, story-led approach to screen use and emotional wellbeing. The series is aimed at children aged 4–8 and is increasingly being used as a conversation starter in homes, schools, and libraries.

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