Victoria’s Secret – parents are up in arms over “Bright Young Things” campaign.
Posted by: Sue Atkins
Victoria’s Secret is known for its risque fashions, but some parents think the brand has crossed the line with items in their “Bright Young Things” campaign. A father wrote an open letter, parents started a petition and a Facebook page was created alleging that the provocative underwear was targeted at teen and tween girls.
Items in the PINK campaign with the slogan “Bright Young Things” reportedly include underwear with words and phrases like “dare you,” “feeling lucky” and “call me” on the front and back. PINK is the line of items at Victoria’s Secret targeted at younger women.
A Texas father of a 3-year-old girl wrote and open letter to the company that has gone viral.
“I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments,” Evan Dolive wrote. “I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.”
“I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence,” he wrote. “Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League school? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves…not will a boy (or girl) like me if I wear a ‘call me’ thong?”
How do you handle your daughter wanting to grow up too quickly ?