In the Queen’s Speech at the state opening of parliament yesterday it was revealed that the coalition government plan to revolutionise maternity leave by allowing parents to split it between themselves. The move could allow mothers to return to work earlier after the birth of a child, but also allow fathers to be more hands-on […]
In December, LEGO – a brand that previously could do no wrong – came out with a girlified version of their beloved blocks called LEGO Friends, and the marketers behind this switch were greeted with a bellowing, social media frenzy of “Why?” Now, a pair of 22-year-old activists for girls, Bailey Shoemaker Richards […]
I’ve been in London all day at http://www.markettiers4dc.com/ speaking to about 20 different radio stations around the UK as I was asked to give my opinion on a new survey by Lego. This new survey discovered that over 80% of parents admitted that their children would rather actively play with toys and games than sit […]
