So are your kids being seduced by too much advertising?

Advertising is a multi-million pound business and our kids are surrounded by adverts all the time on websites, on TV, on billboards, in magazines as well as in films as product placements, on buses, buildings, and scoreboards. The power of a celebrity endorsement is very potent to young people. Just think of  Dua Lia’s pulling […]

Is your child a fashion diva ?

I  was recently interviewed by Littlewoods about the pressure families find themselves in to buy the ‘latest’ fashion item for their children.  I believe kids get their values from you as you are their first role model – so how to talk about clothes, hairstyles and brands influences how your child talks and thinks about […]